Rethinking the accessories shopping experience on apple.com and the Apple Store App to help customers discover the perfect accessory and deepen their connection with Apple products.
Company
Apple
Time
2026
Customers encounter difficult navigation, ineffective recommendations, and little clarity on what each accessory can do.
Increase customer satisfaction and conversion rates by reorganizing navigation, offering curated recommendations, improving education on product benefits, and laying the foundation for iteration on the system.
Redesigning the end-to-end experience for Autodesk's education customers to help students and colleges use Autodesk's design tools in classrooms across the globe.
Company
Autodesk
Time
2025
Autodesk is a leader in 3D and 2D design software and services for the architecture, engineering, manufacturing, and entertainment industries.
The experience for education customers was outdated from start to finish: confusing sign-ups, low engagement, a clunky software download process, and outdated classroom setup technology.
Built a multi-year product strategy with a phased rollout that tackled pain points at every stage for small classrooms and large college campuses: simplifying sign-ups early on, speeding up software downloads, and easing the transition to premium software after graduation.
+10% increase in user engagement
+2% conversion boost, resulting in 100,000+ new users
+10% increase in software downloads
Mapping the roadmap for a startup going public from stealth by building new features to reach product-market fit and shaping the company's brand and marketing.
Company
Time
2020
Pathlight provides data, powered by AI insights, for managers of sales and customer service organizations.
Pathlight's founders had strong product vision but no dedicated product manager to turn it into a roadmap, and no structured way to gather feedback from users of the existing product.
Research, pitch, and design the Agendas feature, grounded in direct user feedback, that rounds out the all-in-one product suite. Shape the branding for the marketing launch.
We launched! The Agendas feature became a hit with managers and drove up daily engagement. Later, we got acquired!
Pocket Gems wanted to bring a popular, high-strategy, high-skill genre from console gaming to mobile. We designed and launched Wild Beyond, a mobile game featured as Apple's "Game of the Day," which reached #7 in the Strategy category at launch with a 4.5-star rating.
Company
Pocket Gems
Product
Mobile video games
Time
2019
Caffeine TV sought to boost engagement and revenue on its live streams. I launched gamified reward loops and streamlined the experience across web, iOS, and Android, resulting in a 3% revenue lift and a 33% increase in engagement across live streams for over 4 million daily active users.
Company
Caffeine TV
Product
Live video streaming
Time
2022
Challenge and solution
Ebates needed to modernize its outdated shopping experience to retain its top position as an online rebates platform. I launched a brand overhaul, established a new design system, and designed the platform's first app, driving a 20% increase in conversion ahead of Ebates' $1B acquisition by Rakuten.
Company
Rakuten
Product
E-commerce platform
Time
2015
Autodesk needed to better understand its customers to improve its platform experience. I ran qualitative usability tests, interviewed customers about their pain points, and shared journey maps to educate stakeholders and win their buy-in, leading to faster project funding, stronger stakeholder support, and higher project success rates.
Company
Autodesk
Product
SaaS
Time
2025
I like understanding how things work, then reimagining how they could work better through scalable design systems and thoughtful product strategy. I lead cross-functional teams through complex, business-critical problems using systems thinking and data-informed decisions.
I've also brought AI into my workflow. I use it to synthesize research faster, prototype and test more quickly, and sharpen my strategic thinking, all while keeping the same high level of craft.
Design-led organizations looking to refine their product strategies and design systems in an AI-native world. Great teammates in a collaborative environment, focused on delivering results for the business and design excellence for customers. A culture where we also make time to live well outside of work.
📧 erindangg@gmail.com
🔗 linkedin.com/in/erindang
🏅 Daily routine is work, pickleball, and repeat.
🚗 I co-owned a six-figure car rental business and was one of the Bay Area's top 10 Turo hosts in 2022.
✈️ I've jumped out of a plane, and flown one too.
🖨️ Currently learning how to 3D model so that I can print fun things with my 3D printer.
👋🐯 Ta-ta for now!